As early as the ‘30s and ‘40s, the first nylon pilot jackets and cotton combat jackets were already well in use. Sadly, their glory days were during wartime. In the 1950s, big show-business names such as Marilyn Monroe or the king of rock ‘n’ roll himself, Elvis Presley, could be seen wearing Alpha Industries jackets, the same ones we know and love today. The company was officially registered and founded in 1959 and the timing could not have been better. Since 1959, the civilian clothing division of Alpha Industries has undergone continuous expansion, always closely following the style of the prototype models that had been put through the rigours of military use. Anyone who takes the time to familiarise themselves with old Alpha models will discover that they have managed to maintain that same classic look since the very beginning.